Friday, June 20, 2008

The Language Barrier: A Threat to Outsourcing or an opportunity and reason for keeping your call centre in the UK

The Language barrier is a big problem when US and UK based companies attempt to form a partnerships outside their countries. They have presumed that if they were to outsource to other countries like India, the language barrier would cause a problem. India has 29 states and over 17 dialects--most similar to Hindi or Sanskrit. The workforce consists of locales in which English is only a second language. India is the leading outsourcing country worldwide. Most of the companies that outsourced in this country are US based but many have come from the UK.
In outsourcing call center jobs, language plays a major role. Such requires clear understanding of the language, proper enunciation/accent and fluent speaking in formal language.
Many companies have reversed their decisions to outsource "off shore" following the "backlash" from their customers. The question is whether these same companies - having identified that language and culture is as important (if not more so) than cost reduction - will reach out to non-English speakers based in the UK from their "new" UK based call centres. By offering a solution to language difficulties in the UK, new revenue and customer service opportunities will present themselves.
LangCommLive can help companies overcome the language barrier through their on demand telephone interpreting service. Please visit our website http://www.langcommlive.com/ or contact us at enquiries@langcommliev.com

1 comment:

fern said...

I agree with you there, "In outsourcing call center jobs, language plays a major role. Such requires clear understanding of the language, proper enunciation/accent and fluent speaking in formal language." well said. Call center outsourcing is particularly important for companies with overseas operations and a huge customer base.

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