Thursday, November 4, 2010

Embrace language as an opportunity for business growth, not a barrier - webinar presentation recording

Presenters - Andrew Rowley, Patricia Soper and Keith Dennard






How embracing languages can make a significant impact to any organisation.

“Britain’s banks are fighting an intensifying battle to capture a slice of the “Polish pound” – the disposable income of the more than 600,000 immigrants from Poland living in the UK. The “Polish pound” – which a new calculation values at more than £4bn a year – offers a rapidly growing and largely untapped market for businesses in a wide range of sectors (Financial Times)

For Polish, of course, one might read Latvian, Lithuanian, Spanish, Punjabi, Japanese and so on - in the major towns and cities of the UK 150 or more languages are widely spoken and offer up huge business potential to organisations, willing to embrace language as an opportunity rather than a barrier.

There are an estimated 6,000,000 limited English speakers living in the UK.

This does not mean we need to learn a new language or employ a dozen linguists!

Watch a short introduction to the little known service which is Telephone Interpreting. Learn how simple and cost-effective it is to bring in an interpreter over the telephone and how the service can be used to drive up revenues, reduce overhead, enhance customer service and add value to your organisation

Who should watch this recorded webinar presentation? Organisations providing goods or services to UK consumers plus importers/ exporters to non-English speaking countries